The most prominent face AR is filters, the first of which were seen on Snapchat. What started off as having a moving or still graphic imposed upon what the camera sees, all in in real-time, has evolved to highly complex and interactive mode of communication. AR has extended well beyond filters to placing an object… Continue reading Role and Future of AR in Digital Marketing
Personalised Ads and the Path Ahead
Here's how Mondelez India created history with its "Not Just a Cadbury Ad" campaign, and how this may change this for digital marketers.
A Tale of Three Mothers
This is the story of the three women who filled my living duration with life and wisdom of various kinds. The first word I learned in Marathi was "Aai" meaning 'Mom' and learning Japanese, I found out it means 'love'. How blessed am I to have found this motherly love from not one but three… Continue reading A Tale of Three Mothers
A Quiet Place
If there’s one thing I’ve realised since the lockdown, it’s how infrequent my visit to the balcony were. My balcony is not much at first glance. Pretty modest I’d say. Just a small, semicircular tiled area with a few trees and a couple of buildings in front. But I guess it’s not about having a… Continue reading A Quiet Place
An Outward Impression of Inner Reflection
I can’t really remember when the desire to get a tattoo was kindled but it must have been some time in middle school. We would always draw on our wrists, fingers, forearms and call them tattoos. It would be rings, birds, butterflies, symbols of fandoms etc. drawn in blank ink of our gel pens. I… Continue reading An Outward Impression of Inner Reflection
Check that Out!
Why Checklists? A lot of people talk about checklists and quite a few use them too. But for those who don't or those who boast of excellent memory power, the question that arises is "What's the need?". Well, the reason is a pretty simple one. Just the onus of remembering tasks takes up a lot… Continue reading Check that Out!
Journey into the Unknown
Yoga had always been a part of my school curriculum since 6th grade. We were made to by-heart mantras and do asanas every Tuesday in a large hall. That is when I purchased my first yoga mat. Albeit, it was never our favourite class of the week for in the subsequent years, it substituted one… Continue reading Journey into the Unknown
A Little of Eat, A Lot of Love.
I've always been one to like being surrounded by people. Maybe not too many of them... I'm not someone you could call an extrovert. I prefer being in the company of selected few people. Owing to this, and to the fact that I'd found the idea too depressing, I hadn't really dined by myself until… Continue reading A Little of Eat, A Lot of Love.
The Dark Ages Again?
Every time I look at the news, there's suffering and pain There's rape around the corner and murder in the next lane Chaos everywhere, misinformation is driving us insane It all makes me wonder if it is the Dark Ages again? Strings of half-truths spun from words of influential mouth, Weaving a dense tapestry. Of… Continue reading The Dark Ages Again?
The Tainted Lens of 21st Century Indian Cinema
Stories have been an integral part of my childhood. The ones I learnt from my mom and my grandma. These were often of heroes of strong character who fought valiant battles against the colonisers. Grandma would recall how she had once seen Nehru and her fascination was evident when she talked of how Savarkar survived… Continue reading The Tainted Lens of 21st Century Indian Cinema
Pomodoro Technique – Explained
"Time and tide wait for none". This is exactly what makes time one of the greatest enemies and has us racing against it almost all the time. We race to catch that bus, to meet that deadline, to get to that meeting, and most of all to begin work. For us, the Pomodoro technique is… Continue reading Pomodoro Technique – Explained
Warding off Procrastination.
Is procrastination really bad? If so, what are the best ways to prevent it? Click to read more.
The Science Behind Procrastination
Is procrastination really bad? Where does it stem from? Read to find out.
Sleep Tight
A good night’s sleep is what all of us crave for but don’t usually get. Here are 8 most important reasons why sleep is crucial for good mental health and productivity.
The Philanthropic Crook
Part 3 and final. What happens when brothers come face-to-face and the powerful meet their matches?
Prophecy of the Cave.
The second of the 3 part series... continuation of "Cruising The Nile". Rediscover Aladdin's story.
Cruising The Nile
The first of a 3 part series... Egyptian Fiction Fantasy in free verse
A Surprising Sally
An eye opening vacation. India as I had neither seen nor Imagined ever before. Beautiful places and surprising journeys.
An Uncertain Belief
Despite our self-worth, do we want to believe in a power greater than us? Or do we just not want to take charge? How much really depends on luck and chance?
How’s The Josh?!
A first attempt at voicing a commoner's perspective on a near-war situation that left the nation baffled.
Am I Wrong?
Don't get me wrong, I'm as happy as could be. But do I aim too high for a girl like me?
A Letter To My Cutie Pie
With every tooth of yours that falls off, you shed a little bit of the fur ball puppy you were and take a step towards becoming a dog.
Puzzles
"The pieces of a puzzle have a tendency to come together when you least expect it." ~Jane Green Humans are no different than puzzles. Not just in the complete-muddle-heads kind of way but more like pieces that fit together to give a big picture. All of us are individual entities with our blemishes left unhidden… Continue reading Puzzles
Obit of an Old Man
Time and again we are reminded that things and people go highly unappreciated and unnoticed before they are long gone.It was on Saturday when Dad made a revisit to the door to collect his phone that he had forgotten on his way out, that our neighbour announced the old man's death to us. It came… Continue reading Obit of an Old Man
And We Learn To Dance
Life may not be the party we hoped for, but while we are here, we should dance.Last afternoon, I was listening to a podcast which talked about a music composition, by Maurice Ravel, called Bolero.It is solely made of recurring notes. On top of the base rhythm, two melodies are heard which are played twice… Continue reading And We Learn To Dance
The Forgotten House
A tale close to my heart I bring for you this time, And to attempt a new art, I shall put it in a rhyme. When I first met her, I was only eleven, Since then, Time has counted years seven. Of an intimidating personality, of her was my impression first, I wondered if her… Continue reading The Forgotten House
The Royal Homecoming
Time to return to what's in your heart and always will be... To comfort, to freedom, to simple luxuries, to family, to home. Diwali is by far the biggest and grandest festival celebrated with tremendous fervour pan India. It's as colossal as Thanksgiving, Eid, Navroz or Christmas, if not bigger. It is, by default, is… Continue reading The Royal Homecoming
Milli From Mumbai
The story of how an extraordinary being won our hearts from a distance of 150km and later came to cover the same to become the most stunning part of our lives. Oct 5th, 2018 7:00 am [Wadala, Mumbai] Two girls, in the teen-to-young-adult transition phase, saw a pup, about a month old, roaming about the… Continue reading Milli From Mumbai
Cages We Build
For the wild at heart who are enclosed in cages. For those with wings, who are afraid to fly. There was once a Polar Bear known by the name Arturo. He was kept in captivity in a zoo in Argentina. Isolated after his companions death, he showed symptoms of severe depression, weakness and anxiety and… Continue reading Cages We Build
Nine Forms, One Goddess
Mythological insights and a new outlook to an age-old festival. Ever since I was introduced to the festival of Navratri, I was told that the 9 nights were celebrated with such zeal to commemorate two remarkable mythological events. First being Lord Ram's battle with the Lankan emperor Raavan and second, the battle of Goddess Durga… Continue reading Nine Forms, One Goddess
Ichor of The City
The Moving Pause. The Bloodline. A legacy. We're taught in economics that the key to any country's success is its infrastructure a part and parcel of which is transport. What school doesn't teach us is that apart from supporting the economy, transport - the public type - has a lot more to give to us.… Continue reading Ichor of The City
The Power Of A Butterfly
Your life changes the moment you make a new, congruent and committed decision ~Anthony (Tony) Robbins Scrolling through my Instagram feed on a lazy afternoon I came across a quote — "If it won't matter in five years, don't spend more than five minutes thinking about it." This got me thinking... We make several decisions… Continue reading The Power Of A Butterfly
Camouflage
Why fit in when you were born to stand out. ~Dr. Suess Shine your own light and let the world see. When you do so, you unconsciously give others the power to do so too. In biology, we were taught about a certain breed of moths of which the individuals were either brown or white.… Continue reading Camouflage
The Elephant In The Room
The story of the annual visitor. The beloved and welcome guest. The Atithi. This visitor is like a senior relative. Loved by all but some may feel a slight twinge while doing his work {laziness I tell you 😉 }. His arrival means sweets and at times gifts and new clothes. Preparations for his arrival… Continue reading The Elephant In The Room
The Cuckoo’s Calling
The title has been borrowed from the book by Robert Galbraith, more famously known as J. K. Rowling. Unlike the book, this blog post isn't a murder mystery. My morning started as it does every day -- with the alarm clock. After quite some deliberation, I decided to stay at home due to the fear… Continue reading The Cuckoo’s Calling
The Kaanda Bhaji Season
And the season of romance... There are two types of people... First, who say "rains are romantic" and the others who reply with a simple "Nope! ". I personally find rains very romantic... The adjective "romantic " has two definitions. First says "conducive or characterised by the expression of love" and the second says "of,… Continue reading The Kaanda Bhaji Season
The Tale of The Chirpy Grandma
A slightly different post this time. A short tale of someone who made a slight difference. Waiting at the bus stand on a lucky monsoon morning without rains, I was chatting with Maa. When all topics of the morning had been covered we finally realised that the bus I was intending to take was running… Continue reading The Tale of The Chirpy Grandma
Reservations
I know the title seems all controversial but this isn't my political stand on Reservations. Just plain thoughts that are triggered by the word. Reservations have a different meaning for all of us but the baseline of each perspective remains the same... "something that is kept aside for someone and can't be accessed by the… Continue reading Reservations
New Beginnings
So here it is... My first Blog Post!! Nothing births new beginnings like ends. So here's to the end of my laziness and the start of my blog. I hope you like it. Do leave me your feedback. For some, a New Beginning means a second chance, a do-over. There are times when your day… Continue reading New Beginnings
Skepseis 